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🙆‍♂️ Ownself Coach Ownself 🙆‍♂️

About Me

© 2025 Ownself Coaching. All rights reserved.

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As a Sleep Coach 🌙

As a Sleep Coach 🌙

I help Leaders improve their sleep through alignment and integration for consistent habits For Focus, Energy and Happiness ☀️

  • Clarifying what’s keeping you up at night through reflection and relaxation
  • Co-creating a personalised program to fit your work, lifestyle and duties
  • Improving consistency by addressing obstacles and structuring habits

🗓️ [BOOK A CALL] 🗓️  🛌 [#SleepSomeMore] 😴

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🌙 Sleep Coaching Sessions

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Sharing the science of sleep and stress
  • e.g. How do I address stress effectively before sleep?
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Creating a program for adopting better habits
  • e.g. How do I moderate my caffeine / melatonin / alcohol intake?
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Exploring different lifestyle adaptations and options
  • e.g. How can I prepare my bedroom to support sleep?
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☀️ General Coaching Sessions

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Gain clarity for big decisions
  • e.g. Should I stay or quit my job?
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Discover options in messy situations
  • e.g. How can I manage differences at work?
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Directly addressing causes of stress / sleep issues
  • e.g. How do I draw boundaries before bed?
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⏰ Session Timings (2:30 to 10 pm)

  • Days: Sunday to Friday
  • 🌅 Afternoon Times: 4:00 pm
  • 🌃 Nocturnal Times: 7:00 pm and 8:30pm
  • Other timings available on request

🙆‍♂️ About Me / My Approach

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I’m NOT a doctor / psychologist / therapist 🙅‍♂️

(IMPORTANT) Sleep Coaching is a non-clinical and educational service to improve sleep quality through behavioral and lifestyle strategies. This service does not constitute medical advice, diagnosis, or treatment of sleep disorders or any other health conditions.

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I’m ACE-certified as a personal trainer 🏋️

I believe in doing the simple things well and consistently for both physical and mental health and in being graceful in difficult circumstances [Read More].

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I worked regional / global team hours 🌏 

I understand the challenges of balancing sleep cycles alongside demanding workloads across EU/US timezones. [Read More]

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I was a change / program manager 📈 

I will co-create, structure and implement a program that works for you; it is what I have been doing for a living. [LinkedIn Profile]

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I’m an ICF-certified (life) coach 🧘

I will hold you as wise, resourceful, and will ask you clarifying questions for you to create your own results in different areas in life. [Read More]

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I worked in mental health / DEI 🫂 

I will draw from my HR and personal experiences to honour and celebrate your diversity. [LinkedIn Profile]

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I’m a very nocturnal creature🦉

I’m an evening person who operates well at night and would love to support you (nocturnally) at the point where you need it most.

  • More ABOUT ME [HERE] 🙆‍♂️ 

🙇‍♂️ Testimonials

I thought I had my sleep regimen to the point where it couldn’t be any better. Yet I was still waking up far too often with intestinal issues I couldn’t seem to shake. Joshua helped me audit my process and introduced me to a few yoga moves that help me relax my midsection, so I am sleeping almost all the way through for the first time in years! Coaching with Joshua was well worth my investment… uninterrupted sleep is priceless!

Jim Smith, Founder, Leadership Consultancy, Midwest US 🇺🇸

I was struggling with insomnia before I was introduced to Joshua. Joshua was empathetic, patient and methdological in listening to my concerns. He took time to understand my lifestyle and habits and gave me carefully curated recommendations. I accordingly found it easy to implement his suggestions and am able to relax my mind much more effectively now before bed to get much better sleep. Joshua has helped equip me with the knowledge and power to overcome my helplessness over bedtime and I am very appreciative!

Charmaine Low, Associate, Law Firm, Hong Kong 🇭🇰

What sets Joshua apart as a coach is his distinctive approach — life coaching through the lens of sleep. Rather than treating rest as something to be hacked or optimized, he invited me to take sleep seriously as a foundation for how to live, work, and grow. In my case, this translated into practical tools — a time allocation model that helped me get enough rest while still making space for my passions, interests, and obligations. This approach was a refreshing counterpoint to the mainstream narrative that sees sleep as a problem to solve or a hurdle to productivity. Instead, sleep served as a lens through which I could clarify my priorities and honour my body’s needs without feelings of guilt or shame … Over the years, I have worked with different coaches, and I would highly commend Joshua to anyone who is looking for a better rhythm for their life. Thoughtful, incisive, and humourous, Joshua’s coaching converted my frustrations into a source of curiosity and exploration.

Chua Jun Yan, Civil Servant, Public Sector Agency, Singapore 🇸🇬

More testimonials [HERE]

🙋‍♂️ FAQs

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What is Coaching?

There is an official ICF definition but it is a bit fluffy (to me). [Read More]

To me, if you ask “What is Coaching?”, Coaching is

  1. Supported reflection and mindfulness - (the WHAT)
  2. Through observations and questions - (the HOW)
  3. For more powerful and meaningful actions and outcomes - (the WHY)

If you ask “What is Coaching to me?” Coaching is

  • Experimenting together to address complex issues by
  • Discovering clarity and options through questions to
  • Practice grace under difficult circumstances
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What is Sleep Coaching?

Sleep Coaching aims to improve your sleep through behavioural coaching, lifestyle changes and sharing evidence-based resources from nationally recognized authorities. e.g.

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Creating sustainable habits through programs for routines before bed

As someone who was a program manager in Change Management, I create a plan that everyone agrees to and ensure implementation and accountability.

If you are looking to explore different Sleep Hygiene habits to adopt, you can check out HealthHub, Singapore's national digital healthcare platform.

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Exploring stress, relaxation and life choices to support sleep better

This requires more self-reflection; which is what I support as a Coach

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Tracking sleep data through sharing tools (e.g. Apps and Wearables)

People hired me over other Change Managers because of my Data Analysis and System Implementation capabilities.

(IMPORTANT) Sleep Coaching is a non-clinical and educational service to improve sleep quality through behavioural and lifestyle strategies. This service does not constitute medical advice, diagnosis, or treatment of sleep disorders or any other health conditions. I’m not a psychologist / therapist / doctor. 🙅‍♂️ 
  • You can read more about the different Sleep Disorders [HERE]
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What other things Sleep Coaching does NOT do
  1. Use tools that diagnose sleep disorders (e.g. Polysomnography)
  2. Use treatments specific to sleep disorders / Shift Work (e.g. Light / Chronotherapy)
  3. Use specialised medical equipment (e.g. CPAP for sleep apnea)
  4. Prescribe any form of surgery or medication (e.g. Melatonin / Magnesium pills)
  5. Address medical issues that affect sleep (e.g. Hormonal imbalances, chronic pain)

More information on the Scope of Practice by the NBHWC (National Board for Health & Wellness Coaching)

In general, coaching does not seek to “fix your problems” or “deliver solutions”.

Instead, we commit to experimenting together to address complex issues.

  • One of my favourite reads from my Change Management Days ~
    Toby Lowe Explode on ImpactToby Lowe Explode on Impact
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Why is Sleep Important?
  • TLDR: To better avoid sickness, reduce stress, work productively, rest peacefully, think creatively, focus longer, learn faster, lose weight, lift heavier, love deeper and gain the energy to LIVE LIFE ☀️
  • Video: The Ultimate Guide to 10x Better Sleep (tonight)
    • Matthew Walker’s work is a good starting point.
    • The video also covers some variables that affect good sleep
  • Book: Why We Sleep Summary by Graham Mann
  • Government Healthsite: How Sleep Deprivation Affects Your Mental Wellbeing
    • HealthHub is Singapore's national digital healthcare platform.
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Why the name Ownself Coaching? 🙆‍♂️

As in, Ownself Coach Ownself from Ownself Check Ownself; which is a minor Singaporean meme about self-reflection and accountability.

It is also what I seek for the people I coach.

Coaching is about empowerment. It’s believing in the wisdom of the client to answer their own questions and take ownership of their own growth; almost as if they are coaching themselves with but the lightest of prompts.

And I hope that spirit of self-reliance is what we can get better at; to find our own way in life through self-reflection and refining the routines for mental, emotional and physical well-being (e.g. starting with Sleep!) that gives us the capability to more effectively to do so.

Ownself Coach Ownself? I think we can. 🙆‍♂️

(IMPORTANT) Despite the origins of its name Ownself Coaching does not have or seek affiliation with any political party. 🙅‍♂️ 
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More Reading / Watching

https://www.youtube.com/watch?v=fGx6uHqf1lU

https://www.todayonline.com/singapore/ownself-check-ownself-virtue-spore-trouble-if-govt-cant-ensure-public-accountability-ong-ye-kung-1789921

https://www.ricemedia.co/ownself-check-ownself/

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What are my certifications?

I am “Gold Standard” certified with international organisations that lead their respective fields for Behaviour Change

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Certified Life Coach with the ICF (International Coaching Federation) through Newfield

apps.coachingfederation.org

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Certified Sleep Coach through the Spencer Institute (AADP accredited)

The Spencer Institute is accredited by the Certification and Accreditation Board of the American Association of Drugless Practitioners (AADP).

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Certified Health & Well-Being Coach, through Duke Health (NBHWC accredited)

Working towards my National Board Certified Health & Wellness Coach (NBC-HWC) certification (Expected Sep 2026)

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Certified Mental Health First Aider with the MHFA Institute through Intellect

Mental Health First Aid Course

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Certified Personal Trainer with ACE (American Council on Exercise) through FIT Asia

This was part of the Personal Trainer Development Program (ACE-CPT) by Fit Asia that also incorporated additional workshop.

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🙋‍♂️More FAQs

  • DM questions or feedback on LinkedIn or Schedule Inquiries 🗓️ [HERE] 🗓️ 

👋 Final words

I did not become a sleep coach because I was the best at sleep. I was not the fastest sleeper at the last Oura Ring Olympics or possess an insane Insomnia-free streak that would make Duo(lingo) proud.

Rather, I’m an overthinking night owl practising grace under difficult circumstances. In the pursuit of quality sleep, I had to explore every trick in the book and invented some of my own to address the overstimulating challenges of life (or simply a work culture that favours early risers and morning types). Read more [HERE]

Owls take a while to sleep at night
Owls take a while to sleep at night

Through my conversations coaching or otherwise, I continue to grow by sharing my journey with others and asking questions about their learnings. My background has been in change management, and it's been fulfilling to apply those skills to individuals rather than organisations for a… change. 🙆‍♂️ 

I hope we can discover together the value of improving the metrics of one of the most important, frequent and permanent processes in life.

Subscribe to my Newsletter [
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🗓️ [BOOK A CALL] 🗓️ ~ 🛌 [#SleepSomeMore] 😴

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As a Sleep Coach 🌙

🙆‍♂️About Me🙋‍♂️More FAQs🙇‍♂️More Testimonials👋Follow me!